Shivangi Krishna

Results-driven Fashion Designer and Luxury Marketer with 3+ years of experience in creativity, consumer behavior, and sustainability in the luxury fashion industry. MBA in Luxury Brand Management (Merit) with expertise in omnichannel strategies, craftsmanship, and ethical branding. Passionate about integrating cultural preservation, heritage storytelling, and sustainability into luxury brand narratives.

Work Experience

Marketing & PR Executive

DS Emporia | New Delhi, India | Oct 2022 – Jun 2023

Boosted digital engagement by 20% through strategic outreach.
Secured 5 media placements, enhancing brand visibility.
Increased email open rates by 15% through targeted content.
Directed product launch campaign that boosted inquiries by 30%.

Fashion Designer

Monica Fashions India | New Delhi, India | Sep 2021 – Aug 2022

Designed menswear collection with 90% sell-through rate.
Partnered with marketing teams to increase customer repeat rates by 12%.
Delivered pre-production samples 15% faster than timelines.

Fashion Design Intern

Shahi Exports Pvt Ltd | Bengaluru, India | Nov 2020 – Feb 2021

Negotiated 5% cost savings with suppliers while maintaining quality.
Improved prototype approval rates by 20%.
Proposed eco-friendly fabrics, leading to sustainable product lines.

Certifications

Lakme Academy

Advanced Professional Makeup Artistry | Nov 2022 – Aug 2023

Specialized in fashion show & bridal makeup and luxury beauty styling.

Education

Glasgow Caledonian University (GCU) London

MBA in Luxury Brand Management (Merit) | Sep 2023 – Oct 2024

Dissertation: Investigated the role of craftsmanship in British luxury consumers’ brand loyalty and purchasing decisions.
Key Projects:
- Developed omnichannel strategies for Burberry, Valentino, and Bulgari.
- Created sustainability strategies for Jo Malone.

National Institute of Fashion Technology (NIFT) Mumbai, India

Bachelor of Design in Knitwear Design | Jul 2017 – Aug 2021

Interdiciplinary Minor in Fashion Retail
Specialization in Intimate Apparel
Designed a hand-knitted ‘Psychedelics’ collection for Graduation Project.
Developed a branding and marketing strategy for Warli Paintings, including a documentary to raise awareness.
Designed costumes for the indigenous ‘Mangalamkali’ dance art.

Skills

Luxury branding and storytelling
Sustainable fashion strategies
Adobe Illustrator expertise
Fashion product development
PR strategy and communication
Market and consumer research
Team collaboration and leadership

Hobbies